Cookie & advertising privacy
MAE 2 is a London-based content studio. Contact: hello@mae2.co.uk.
Optional tracking
Google Analytics (GA4) loads only after Accept. Google processes page visits, device/browser information and cookie identifiers to measure site usage and performance. Google receives your IP address during transmission; GA4 does not log or store it. Google advertising signals, advertising personalisation and customer matching are not enabled. We do not send Google your email address or phone number.
Only after you select Accept do we load the LinkedIn Insight Tag (partner 9964146). LinkedIn may receive page visits, referring page, IP address, device/browser information and cookie identifiers for advertising performance measurement, audience insights and advertising optimisation. LinkedIn may associate this information with your LinkedIn account. We do not send customer matching details such as email addresses or phone numbers.
Instagram embeds also load only after acceptance. Meta/Instagram may process visits, device information, IP addresses and cookies through these embeds.
Your choice and withdrawal
Reject keeps this tracking and these embeds off. Your browser stores your choice, a random visitor identifier, decision time, the notice shown and earlier choices. Earlier acceptance evidence is preserved when you withdraw. Use Cookie settings at the bottom of any page to change your choice. Opening settings does not change your current choice. Withdrawing acceptance refreshes the page to stop running tracking and applies to other open tabs. It cannot recall data already sent; you can delete third-party cookies in your browser settings.
Essential sign-in, payment and language preferences are separate from advertising tracking. Clearing browser storage means you will be asked again.